Make sure you encourage customers to leave reviews on your Google My Business listing, especially when they are happy customers. Reviews matter to your local rankings on Google search.
Here are the top 3 reasons to hop onto getting those golden stars:
There have been ample studies to show that that up to 88% of consumers trust testimonials from 3rd party sites as much as personal recommendations. What more if it is a Google Review! Why? Because potential customer will know that the review came direct from the people who wrote them and that you are not faking it.
Reports have also shown that Google reviews often increase the click-through rate to your website and are used to reinforce your geographic listing online which is why they often increase your local search placement on search engine.
Product/service keywords in the reviews, positive sentiments and the number of reviews all help trigger trust signs to search engines to place you up higher when someone is searching for product/service under your category.
Positive reviews can lead to better click through, which in turn can result in conversions and sales. In addition, the higher you rank, the more potential for sales.
If you don’t even have a Google My Business listing yet, get on it. To read more about Google My Business Listing, click here.
The truth is your customers aren’t only worth the amount of money they spend on your business today. Each new customer also has a future value which keeps your business alive and growing.
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